Terms of service

Effective Date: October 04, 2023
Last Updated: November 06, 2026

These Terms of Service (“Terms”) govern your access to and use of the website located at www.ilona.com (the “Site”), including any content, features, functionality, and online store offerings, and any text message, rewards, or promotional programs we offer (collectively, the “Services”) made available by ILONA, INC., a Colorado corporation (“ILONA,” “Company,” “we,” “us,” or “our”).

By accessing, browsing, using the Services, or placing an order, you acknowledge that you have read, understood, and agree to be bound by these Terms, our Privacy Policy, and our Return & Refund Policy (each incorporated herein by reference). If you do not agree, do not use the Services.

PLEASE NOTE: SECTION 22 CONTAINS AN ARBITRATION AGREEMENT AND CLASS ACTION WAIVER THAT AFFECT HOW DISPUTES BETWEEN YOU AND ILONA ARE RESOLVED.

1. Definitions

For clarity, the following definitions apply:

• “Content” means all text, graphics, images, photographs, video, audio, logos, designs, trade dress, product names, software, and other materials made available through the Services.
• “Products” means any goods offered for purchase through the Site.
• “Order” means a request to purchase Products submitted through the Site.
• “UGC” means user-generated content, including reviews, comments, photos, videos, and testimonials submitted through the Services.
• “You” / “User” means any person accessing or using the Services.

2. Eligibility

The Services are intended for individuals who are 18 years of age or older. You must be at least 18 to make a purchase, create an account, or join our text message or rewards programs. By using the Services, you represent and warrant that you are at least 18.

3. Changes to the Services and Terms

We reserve the right to modify, suspend, or discontinue any portion of the Services at any time without notice. We may also update these Terms from time to time. When we do, we will revise the “Last Updated” date above. Changes to Section 22 (Dispute Resolution) are governed by Section 22.10.

Your continued use of the Services after changes become effective constitutes acceptance of the updated Terms.

4. Use of Services; Prohibited Conduct

You agree to use the Services only for lawful purposes and in accordance with these Terms. You agree not to:

• Violate any applicable law or regulation;
• Infringe, misappropriate, or violate ILONA’s or any third party’s intellectual property or proprietary rights;
• Attempt to gain unauthorized access to any portion of the Services or related systems;
• Interfere with, disrupt, or attempt to compromise the security, integrity, or performance of the Services (including by introducing malware);
• Use any robot, spider, scraper, bot, or automated means to access the Services for any purpose without our written permission;
• Reverse engineer, decompile, or attempt to discover source code or underlying ideas or algorithms of the Services, except to the extent permitted by applicable law; or
• Engage in any activity that could disable, overburden, damage, or impair the Services or interfere with any other party’s use.

We may investigate suspected violations and take any action we deem appropriate, including suspending or terminating access to the Services.

5. Product Information; Availability; Pricing

We strive to present accurate product descriptions, ingredients, imagery, and pricing. However, we do not guarantee that any Product description, ingredient list, image, or other Content is complete, current, or error-free.

Product packaging and appearance may vary. Colors and images may display differently depending on your device or screen settings.

Prices and availability are subject to change without notice. We reserve the right to correct errors (including pricing errors), inaccuracies, or omissions at any time and to cancel Orders impacted by such issues.

6. Orders; Acceptance; Cancellations

By placing an Order, you make an offer to purchase Products subject to these Terms. Your Order is not accepted until we confirm shipment or otherwise expressly accept your Order.

We reserve the right, in our sole discretion, to:

• Refuse, cancel, or limit any Order for any reason, including suspected fraud, unauthorized activity, or supply constraints;
• Limit quantities purchased per person, household, or Order; and
• Discontinue any Product at any time.

If we cancel an Order after payment has been processed, we will issue a refund to the original payment method where possible.

7. Payment; Taxes

You agree to provide current, complete, and accurate information for all purchases made through the Site. By submitting payment information, you represent and warrant that you are authorized to use the selected payment method.

You authorize ILONA (and its third-party payment processors, including Shopify Payments and Shop Pay) to charge your payment method for the full amount of your Order, including shipping, handling, and applicable taxes.

Sales tax may be applied where required. International customers are responsible for any duties, VAT, customs fees, brokerage fees, and other charges imposed by the destination country or carrier. Such charges are non-refundable unless required by law.

8. Shipping; Delivery; Risk of Loss

Shipping options, rates, and estimated delivery windows are presented at checkout or otherwise on the Site. Delivery dates are estimates and are not guaranteed.

You are responsible for providing accurate shipping information. ILONA is not responsible for delivery issues arising from incorrect or incomplete address information provided by you.

To the extent permitted by applicable law, risk of loss passes to you upon ILONA’s tender of Products to the carrier.

International Orders. International deliveries may be subject to customs processing and delays beyond our control. For international shipping inquiries, contact orders@ilona.com.

9. Returns and Refunds

Our Return & Refund Policy is incorporated into these Terms by reference and forms part of these Terms. Please review it prior to purchase.

10. Cosmetic Use Only; Results May Vary; No Medical Advice

ILONA Products are intended for cosmetic use only unless expressly stated otherwise. Statements on the Site have not been evaluated by the U.S. Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease.

Individual results may vary. You are responsible for reviewing ingredient lists and usage instructions prior to use. If you have sensitivities or concerns, perform a patch test prior to use and consult a licensed healthcare professional as appropriate.

Content provided through the Services is for general informational purposes only and does not constitute medical advice.

11. Intellectual Property

11.1 Ownership. All Content available through the Services, including product photographs, product names, descriptions, ingredient and usage text, packaging designs, and the look and feel of the Site, is owned by or licensed to ILONA and is protected by copyright, trademark, trade dress, and other intellectual property laws.

11.2 Limited License. Subject to these Terms, ILONA grants you a limited, revocable, non-exclusive, non-transferable license to access and view the Services, and to print or save individual pages, solely for your personal, non-commercial use in shopping with ILONA. Except as expressly permitted in writing by ILONA, you may not reproduce, distribute, modify, display, perform, publish, create derivative works from, or otherwise exploit any Content.

11.3 Trademarks. ILONA, ILONA Beauty, and the other names, logos, product names, slogans, and trade dress used on the Services are trademarks or registered trademarks of ILONA, INC., whether or not they appear with a trademark symbol. Other trademarks shown on the Services belong to their respective owners. You may not use any ILONA trademark without our prior written permission, including:

• in a business name, domain name, social media handle, or app name;
• in metatags, hidden text, paid search or keyword advertising, or as a hashtag for commercial promotion; or
• in any way that is likely to cause confusion, or that suggests ILONA sponsors, endorses, or is affiliated with you, your products, or your services.

11.4 Product Images and Descriptions. You may not copy, download for reuse, or republish ILONA product images, videos, descriptions, or ingredient lists, including on marketplaces, resale listings, websites, or social media, without our prior written permission. Authorized retailers, affiliates, and influencers may use ILONA materials only as permitted in their written agreements with ILONA.

11.5 Linking and Framing. You may link to the Site’s home page or product pages in a way that is fair and lawful and does not damage our reputation or suggest an endorsement we have not given. You may not frame or mirror the Site or any Content, or present it within another website or app, without our prior written permission. We may withdraw linking permission at any time.

11.6 Authorized Sellers. ILONA Products are sold through the Site and authorized retailers. Products purchased from unauthorized sellers may be counterfeit, expired, diluted, improperly stored, or tampered with, and are not eligible for ILONA’s customer service, returns, or promotions. Products purchased through the Services are for personal use and not for resale. We may cancel Orders that we reasonably believe are placed for resale.

11.7 Feedback. If you send us ideas, suggestions, or other feedback about the Services or Products, you agree that ILONA may use it for any purpose without restriction or payment to you.

11.8 Reservation of Rights. ILONA reserves all rights not expressly granted in these Terms.

12. User-Generated Content (Reviews, Comments, Submissions)

If you submit UGC through the Services, you represent and warrant that:

• You own or have the necessary rights to submit the UGC; and
• Your UGC does not violate any law or infringe the rights of any third party.

By submitting UGC, you grant ILONA a non-exclusive, worldwide, royalty-free, perpetual, irrevocable, and sublicensable license to use, reproduce, modify, adapt, publish, translate, distribute, publicly display, perform, and create derivative works from such UGC in connection with the Services and ILONA’s marketing and promotional activities.

Social media posts. If you tag ILONA or use an ILONA hashtag (such as #ILONABeauty) in a public social media post, you agree that ILONA may ask to repost or feature that content. If you reply to our request with the approval we specify (for example, “#YesILONA”), you grant ILONA the license described above for that content, and you confirm that you have the rights to it and that anyone shown in it has agreed.

We may, but are not obligated to, monitor, edit, or remove UGC at our discretion.

13. Accounts

You are responsible for keeping your account login confidential and for all activity under your account. Tell us right away at clientservices@ilona.com if you suspect unauthorized use. We may suspend or close accounts involved in fraud, abuse, bot activity, reselling, or violations of these Terms.

14. Promotions and Discount Codes

Discount codes, including the email or text signup offer, are for personal use. Unless stated otherwise, they are limited to one per customer, household, and email address; cannot be combined with other offers; do not apply to gift cards, taxes, or shipping; have no cash value; and may be changed or ended at any time. The signup offer is for new subscribers only. We may cancel Orders or reverse discounts obtained through multiple accounts, automated tools, resale, or other abuse.

15. Rewards Program

Participation in ILONA’s rewards program is governed by these Terms and any program rules posted on the Site. Points, tiers, store credit, and rewards have no cash value, are not your property, and cannot be sold, transferred, or exchanged for cash except where required by law. Points may expire as stated in the program rules. We may correct errors, and we may revoke points or close a membership for fraud, abuse, or violations of these Terms. We may change or end the program, including point values and rewards, with notice posted on the Site; if we end it, we will give at least 30 days to redeem eligible points unless the law requires otherwise.

16. Text Messages (ILONA BEAUTY SMS Program)

16.1 Program. The ILONA BEAUTY text message program sends recurring automated marketing messages (such as offers, product launches, and cart reminders) and account-related messages from ILONA, INC., currently from (833) 579-7426. You join by entering your mobile number in a signup form on the Site or by texting a keyword we publish, and confirming as instructed. You will receive a confirmation text when you join.

16.2 Consent. By opting in, you agree to receive recurring automated marketing text messages from ILONA BEAUTY at the number you provide, including messages sent using an automated system. Consent is not a condition of purchase. You confirm that you are the account holder or authorized user of that number.

16.3 Frequency and cost. Message frequency varies. Message and data rates may apply, according to your mobile plan. We send marketing texts only between 8:00 a.m. and 8:00 p.m. in your local time zone, or within narrower hours where state law requires.

16.4 Opting out. Reply STOP (or END, CANCEL, UNSUBSCRIBE, or QUIT) to any message at any time. You will receive one final message confirming that you have been unsubscribed, and no further marketing texts. To rejoin, sign up again.

16.5 Help. Reply HELP for help, or contact clientservices@ilona.com or (888) 38-ILONA.

16.6 Carriers. Wireless carriers are not liable for delayed or undelivered messages. Supported carriers may change.

16.7 Your number. If you change or give up your mobile number, reply STOP from that number or tell us, so messages are not sent to the next owner.

16.8 Privacy. We collect and use your number and messaging activity as described in our Privacy Policy. We do not sell, rent, or share your mobile number or text opt-in consent with third parties or affiliates for their own marketing purposes.

16.9 Disputes. Any dispute about text messages, including claims under the Telephone Consumer Protection Act or state telemarketing laws, is subject to Section 22.

17. Tracking Technologies and Session Recording

You understand and agree that ILONA and its service providers use cookies, pixels, and session-recording tools on the Site. These tools may record your interactions with our pages, including clicks, scrolling, mouse movements, pages visited, and information you type into forms (other than payment card details), and share information with advertising and analytics partners, as described in our Privacy Policy. By using the Site, you consent to this collection and recording. You can manage optional cookies through the cookie settings link on the Site.

18. Third-Party Services and Links

The Services may include integrations, tools, or links to third-party websites or services. ILONA does not control and is not responsible for third-party content, policies, or practices. Your interactions with third parties are at your own risk.

19. Disclaimer of Warranties

TO THE FULLEST EXTENT PERMITTED BY LAW, THE SERVICES, PRODUCTS, AND ALL CONTENT ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS.

ILONA DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. ILONA DOES NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, SECURE, OR ERROR-FREE.

Some jurisdictions do not allow the exclusion of certain warranties, so some portions of this section may not apply to you.

20. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, ILONA SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, LOSS OF REVENUE, LOSS OF DATA, OR BUSINESS INTERRUPTION, ARISING OUT OF OR RELATING TO YOUR USE OF (OR INABILITY TO USE) THE SERVICES OR PRODUCTS.

IN NO EVENT SHALL ILONA’S TOTAL LIABILITY EXCEED THE AMOUNT YOU PAID TO ILONA FOR THE PRODUCT(S) GIVING RISE TO THE CLAIM DURING THE THREE (3) MONTHS PRECEDING THE EVENT GIVING RISE TO LIABILITY, OR USD $100, WHICHEVER IS GREATER, EXCEPT WHERE PROHIBITED BY LAW.

21. Indemnification

You agree to indemnify, defend, and hold harmless ILONA and its officers, directors, employees, agents, affiliates, successors, and assigns from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys’ fees) arising out of or relating to:

• Your use or misuse of the Services;
• Your violation of these Terms;
• Your violation of any law or regulation; or
• Your UGC or infringement of any third-party rights.

22. DISPUTE RESOLUTION; ARBITRATION; CLASS ACTION WAIVER

PLEASE READ THIS SECTION CAREFULLY. IT REQUIRES YOU AND ILONA TO RESOLVE MOST DISPUTES BY BINDING INDIVIDUAL ARBITRATION, NOT IN COURT, AND WAIVES THE RIGHT TO A JURY TRIAL AND TO PARTICIPATE IN A CLASS ACTION.

22.1 Informal Resolution First. Before starting arbitration or a court case, the person bringing a claim must send a written notice to legal@ilona.com (for claims against ILONA) or to the email or mailing address we have on file for you (for claims against you). The notice must include the claimant’s name, mailing address, email address, and phone number used with ILONA; a description of the claim and the relief requested; and, for claims against ILONA, the claimant’s personal signature. A notice signed only by a lawyer, or sent on behalf of multiple people, is not valid. The parties will then try in good faith to resolve the dispute for 60 days, including, if either party asks, an individual phone or video conference that the claimant attends personally. Deadlines to file are paused during this period. Neither party may start arbitration until this process is complete, and an arbitrator or court may dismiss or stay a case filed before it is.

22.2 Agreement to Arbitrate. Except as provided in Section 22.3, any dispute, claim, or controversy between you and ILONA arising out of or relating to these Terms, the Services, the Products, our marketing, or our collection, use, or disclosure of personal information (a “Dispute”) will be resolved by binding individual arbitration. “Dispute” is to be read as broadly as the law allows. It includes claims based on contract, tort, statute, fraud, misrepresentation, or any other legal theory, including claims under privacy, data security, wiretapping, eavesdropping, tracking-technology, consumer protection, and telephone or text-message laws (such as the Telephone Consumer Protection Act). It includes claims that arose before you agreed to these Terms and claims that arise after your use of the Services ends. The Federal Arbitration Act governs this Section 22.

22.3 Exceptions. Either party may bring an individual claim in small claims court if it qualifies and stays there. Either party may seek injunctive or equitable relief in court for infringement or misuse of intellectual property, including trademarks, copyrights, and trade dress.

22.4 Rules and Arbitrator. The American Arbitration Association (“AAA”) will administer the arbitration under its Consumer Arbitration Rules and, where they apply, its Mass Arbitration Supplementary Rules, as modified by this Section. A single neutral arbitrator will decide the Dispute. The arbitrator decides all issues, except that a court decides (a) whether Section 22.6 (class waiver) or 22.7 (mass filings) is enforceable or has been breached, and (b) any claim for public injunctive relief. The arbitrator may award the same individual relief a court could, but only to the individual claimant and only to the extent needed for that claimant’s individual claim. Judgment on the award may be entered in any court with jurisdiction.

22.5 Location, Costs, and Fees. If you are a U.S. resident, the arbitration will take place in your county of residence or by video, phone, or written submissions. Fees are governed by the AAA Consumer Arbitration Rules. ILONA will not seek its attorneys’ fees and costs from you unless the arbitrator finds your claim frivolous or brought for an improper purpose, to the extent allowed by law.

22.6 Class Action and Jury Trial Waiver. YOU AND ILONA EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS, COLLECTIVE, CONSOLIDATED, PRIVATE ATTORNEY GENERAL, OR REPRESENTATIVE PROCEEDING. YOU AND ILONA EACH WAIVE THE RIGHT TO A JURY TRIAL. The arbitrator may not combine more than one person’s claims. If a court finds this waiver unenforceable as to a particular claim or request for relief, that claim or request (and only that one) will be severed and decided in court after the arbitration ends, and the court case will be stayed until then. Any claim for public injunctive relief will likewise be decided by a court after the individual arbitration ends.

22.7 Mass Filings. If 25 or more claimants represented by the same or coordinated counsel submit notices or arbitration demands raising substantially similar claims (“Mass Filing”), the following applies in addition to the AAA Mass Arbitration Supplementary Rules: (a) the cases will be filed and decided in batches of no more than 50 claimants, with only one batch pending at a time; (b) the first batch will be chosen as bellwether cases, and the parties will mediate globally after it is decided; (c) AAA fees for later batches will not be due until their batch is filed; and (d) deadlines to file are paused for claimants whose cases are waiting for a later batch. A court may enforce this Section 22.7, including by staying cases filed out of order. If this Section 22.7 is found unenforceable for a Mass Filing, then that Mass Filing will proceed in court, not arbitration.

22.8 Time Limit to Bring Claims. To the extent permitted by law, a Dispute must be started within one (1) year after the claim arose, or it is permanently barred.

22.9 Opt-Out Right. You may opt out of this Section 22 by emailing legal@ilona.com within 30 days after you first accept these Terms. Your notice must include your name, mailing address, and the email address used for your account or Order, and must state that you wish to opt out of arbitration. Opting out does not affect any other part of these Terms. If you opt out, Section 23 applies.

22.10 Changes to This Section. If ILONA changes this Section 22, we will post the change and give at least 30 days’ notice before it takes effect. A change will not apply to a Dispute of which ILONA had written notice before the change took effect. If you do not agree to the change, you may reject it by emailing legal@ilona.com within 30 days, and the prior version will continue to apply to you.

23. Governing Law; Venue

These Terms and any dispute arising out of or relating to the Services or Products are governed by the laws of the State of Colorado, without regard to conflict of laws principles, except that the Federal Arbitration Act governs Section 22.

If you opt out of arbitration (or if arbitration is deemed unenforceable for a particular claim), you agree that any legal action shall be brought exclusively in the state or federal courts located in Denver County, Colorado, and you consent to personal jurisdiction and venue in such courts, except where prohibited by applicable law.

24. Electronic Communications

By using the Services or communicating with us electronically, you consent to receive communications from us electronically, and you agree such communications satisfy any legal requirement that such communications be in writing.

25. Severability; Waiver; Assignment; Entire Agreement

If any provision of these Terms is held invalid or unenforceable, the remaining provisions remain in full force and effect, subject to Sections 22.6 and 22.7.

No waiver of any provision is a waiver of any other provision.

You may not assign these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, reorganization, or sale of assets.

These Terms, together with our Privacy Policy, our Return & Refund Policy, and any program rules for promotions or the rewards program, constitute the entire agreement between you and ILONA regarding the Services.

26. Force Majeure

ILONA is not responsible for delays or failures in performance resulting from causes beyond our reasonable control, including acts of God, natural disasters, supply chain disruptions, carrier delays, labor disputes, governmental actions, power outages, or internet interruptions.

27. Contact Us

If you have questions about these Terms, contact:

ILONA, INC.
3201 East 2nd Avenue, Suite 300
Denver, Colorado 80206, U.S.A.
(888) 38-ILONA
legal@ilona.com